The amount of waste that is currently being produced on the planet is an overwhelming problem that needs solving.
Fast.
We thought about it and decided, strategically, that the best way we can contribute to this problem is to target our efforts at major events.
There are three main reasons for this :
We can redirect a large quantity of waste in a limited time with this approach.
We can educate many people about healthy waste practices in a short period of time, creating a lasting and vast ripple effect of positive change.
We can affect a very diverse audience this way. To reduce the amount of waste on the planet quickly, we need everyone to care more about waste sorting and waste reduction.
84% of plastic used is sent to landfill and only 13% is recycled.
— Department of Agriculture, Water and the Environment | National Plastic Plan 2021
By 2050, it is estimated that plastic in the oceans will outweigh fish.
— Department of Agriculture, Water and the Environment | National Plastic Plan 2021
Our use of plastic is increasing and across the world, will double by 2040.
— Department of Agriculture, Water and the Environment | National Plastic Plan 2021